Tinggal helps budget hotels in Indonesia get more customers. The startup approaches individual hotels and works with them so that they adhere to a minimum service standard. Tinggal then markets the rooms via its online portal.
It’s a concept we’ve recently seen spring up across Southeast Asia. Rocket Internet’s Zenrooms and Nida Rooms are the two prominent players.
What makes Tinggal interesting, as founder Arjun Chopra points out, is its association with India’s Wudstay – a budget hotel startup that’s been aggressively expanding in India.
Wudstay’s founder Prafulla Mathur is the lead investor in the US$1 million round Tinggal closed earlier this week. Mangrove Capital Partners, Simile Ventures, and Vikas Saxena, co-founder of messaging app Nimbuzz, are also involved.
Wudstay supports Tinggal with technical and operational know-how. “There’s a significant knowledge transfer,” Arjun affirms. In fact, Tinggal in some ways appears like the Indonesian version of Wudstay. The sites look exactly the same and even share a logo. They are, however, separate entities.
“We have started with the Wudstay platform and the learnings, however Tinggal is the Indonesia-focused company and we do have a separate development team. […] Tinggal is a standalone product with its own IP,” Arjun explains.
Tinggal began its operations in Indonesia last month. Arjun relocated to Indonesia around the same time, but he’s a veteran in digital business and to the region. His previous positions in India and Singapore include companies like PayPal, Ebay, and Anchanto.
In just a month, Tinggal has struck up partnerships with 52 hotels in Jakarta, Bali, Bandung, and Malang. The site now has about 500 rooms on offer.
It’s possible the support it gets from Wudstay will give Tinggal the upper hand in the race with Zenrooms and Nida Rooms – both of which have been operating in Indonesia and other countries in the region for a few months. Wudstay has been building and improving its product in India for over a year, and parts of what it learned there is applicable to Indonesia.
“The objective is to leverage the emerging market learnings and the sophisticated technology platform which will give Tinggal a head start to capture the huge and growing Indonesian market,” says Arjun.
How is Tinggal different?
From the customer perspective, Zenrooms, Nida Rooms and Tinggal have a lot in common. They each offer budget hotel rooms to be booked online, with a user interface that feels similar to Airbnb.
The differences are small. Tinggal, for example, has all its hotels offer free breakfast, along with other amenities like air conditioning and free wifi. It has rooms in three categories – elite, premium, and standard – across Indonesia.
Zenroooms, on the other hand, already exists in Singapore, Thailand, Sri Lanka, and Indonesia. It has rooms only in one category, and breakfast isn’t included. Nida Rooms currently operates in Malaysia and Indonesia. Its price range is wider and, like Tinggal, includes rooms at over US$90 a night, which some might not consider a particularly budget-conscious option.
In an increasingly connected ASEAN economy, domestic and regional tourism is on the rise.
An advantage Tinggal has over its competitors are its advanced features for corporate booking, claims Arjun.
There’s definitely a lot happening in this space, which is no surprise. In an increasingly connected ASEAN economy, the number of domestic and regional tourists, as well as business travelers, is bound to rise.
All these startups are essentially trying to emulate the meteoric rise of India’s Oyo Rooms.
Ritesh Agarwal was just 18 years old when he launched Oyo Rooms, inventing the asset-light ‘Uber for budget hotels’ model. Oyo Rooms’ war chest is well-stocked with a US$100 million series C round it closed in August last year. And it has started taking aim at Southeast Asia: at the beginning of this year, Oyo Rooms made its debut in Malaysia.
Credit to : Nadine Freischlad – http://www.Techinasia.com